Emma Gray
Fall 2024
Budget
Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans.
Every phase of the marketing process can be roughly estimated. This step of the marketing planning process provides valuable insight into the logistical side of marketing.
Budget Table
Category Monthly Cost Specific Allocation
Guest Speaker $650 - Speaker fee: $600.00
- Printing informational flyers: $50.00
Informational Booth $250 ​
Social Media Promotion, engagement, hosting live sessions
$300
-Design services for portal/social media posts: $100.00
- Weekly posts and content creation:$150.00
- Hosting live sessions/polls: $50.00
Giveaway for engagement
​$100, one-time cost
Giveaway items (e.g., gift cards, nursing supplies): $100.00
- Booth materials (banners, brochures, etc.): $200.00
- Setup costs for multiple events: $50.00
Student Intern
$1,000/ semester = 2,000 for full year
Student intern to assist with marketing plans