Executive Summary

​This marketing plan outlines a strategic approach to promoting counseling and psychology services at Indiana University Indianapolis (IUI). The primary goal is to increase student awareness and engagement with mental health resources while reducing the stigma associated with seeking support. Counseling and Psychology Services (CAPS) offers a full range of clinical mental health services and support to all students attending IUI. CAPS benefits the target audience, nursing students attending IUI, by providing easily accessible, affordable mental health services. The primary objectives of the marketing plan are to increase patient volume, establish a social media presence, and increase engagement. The hope for this marketing plan is to raise awareness and increase the use of mental health resources among students. Our goal is to reduce stigma around seeking help and encourage students to take an active role in their mental wellness.