Social Media Plan

First Social Media Platform Utilized

For my social media plan, I will use Tik Tok and Instagram. By the end of November, an Instagram and Tik Tok account will be created for Counseling and Psychology Services (CAPS). By the end of 2024, Instagram and Tik Tok accounts will have 200 followers. I chose to use Instagram for the social media plan because it is a well-known, widely used social media platform amongst all ages. Instagram allows for versatile options to engage with audiences including posts, stories, and reels. Instagram also allows for interactive and dynamic engagement through polls and questionaries, which is crucial for connecting with students.

My strategy to engage with my audience on Instagram is by sharing posts between the hours of 7am to 9am and 4pm-9pm. These posts will have content in relation to mental health such as stress management, study habits, general tips on managing mental health issues, and information on how to connect with CAPS. To increase engagement, I intend to share interactive stories that contain questionnaires and polls. Another way to interact with the following would be live Q&A sessions. The target audience is IUI students, specifically nursing students.

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Instagram
Mock-Up One

Instagram
Mock-Up Two

Second Social Media Platform Utilized

I chose Tik Tok for the social media plan because it is a rapid growing, widely used platform amongst college- aged students. Tik Tok is ideal for creating unique engaging content. Both Instagram and Tik Tok are easily accessible, widely used, and easy to navigate, so these are the perfect platforms to promote student engagement for CAPS.

My strategy to engage with my audience on Tik Tok is by sharing videos containing information about CAPS, stress management tips, and self-care tips. These videos would follow the latest trends to draw more attention to the videos. These posts would be shared from 6 pm to 9pm. The target audience is IUI students, specifically nursing students.